● TEGNA Pilot
Mar 31, 2026 · 10:58 AM
Key Performance Indicators — TEGNA Inc. · Primary conversions only · † = supporting metric
Clicks = Sessions Started
0
▲ 14% vs prior period
Mobile Installs † supporting
0
▲ 9% vs prior period
CTV Installs
0
▲ 6% vs prior period
CTV Opens ★ primary conversion
0
▲ 12% vs prior period
New CTV Users ★ conversion
—
▲ 18% vs prior period
Reminders Created
0
▼ 2% vs prior period
Reminder CTV Opens ★ conversion
0
▲ 21% vs prior period
Install Loop Completed M2 · † funnel
— M2
app installed via guided loop
Non-Roku CTV Detected M2 · Flow D
— M2
brand card shown
Install Loop Abandoned M2 · idle timeout
— M2
25-min idle auto-close
Campaign Alerts
⚠
ECP timeout rate on KHOU increased to 17.1% (threshold: 15%)
Today 9:41 AM · campaign C-5033
ℹ
Branch event backlog cleared — 312 queued events flushed to TEGNA account
Today 8:15 AM
✕
mDNS spike on WXIA 11Alive: 38 consecutive failures from TikTok source
Yesterday 11:58 PM · C-4021
ℹ
New campaign C-1042 activated — WFAA / Snapchat / breaking_news_v3
Yesterday 6:00 PM
Campaign Performance
All TEGNA Apps
WFAA · Dallas
KUSA 9News · Denver
WTSP · Tampa
11Alive · Atlanta
KHOU · Houston
All TEGNA Apps — Campaign Breakdown
—
Campaign ID ↕ App ↕ Source ↕ Creative ↕ Clicks ↕ Installs ↕ CTV Attempts ↕ CTV Opens ↕ Conv% ↕ Reminders ↕ Conv ↕ Status ↕
WFAA — Dallas/Fort Worth
Campaign ID ↕Source ↕Creative ↕Clicks ↕Installs ↕CTV Attempts ↕CTV Opens ↕Conv% ↕Reminders ↕Conv ↕
KUSA 9News — Denver
Campaign ID ↕Source ↕Creative ↕Clicks ↕Installs ↕CTV Attempts ↕CTV Opens ↕Conv% ↕Reminders ↕Conv ↕
WTSP — Tampa Bay
Campaign ID ↕Source ↕Creative ↕Clicks ↕Installs ↕CTV Attempts ↕CTV Opens ↕Conv% ↕Reminders ↕Conv ↕
WXIA 11Alive — Atlanta
Campaign ID ↕Source ↕Creative ↕Clicks ↕Installs ↕CTV Attempts ↕CTV Opens ↕Conv% ↕Reminders ↕Conv ↕
KHOU — Houston
Campaign ID ↕Source ↕Creative ↕Clicks ↕Installs ↕CTV Attempts ↕CTV Opens ↕Conv% ↕Reminders ↕Conv ↕
Performance Trends · Day-over-Day
Loading trend data
✓ Attribution Spec v2 Click-based only · 24h session window · First CTV Open per session = primary conversion · Mobile Install = supporting metric only Scope: iOS SDK + Roku ECP · No impression-based attribution
Attribution Funnel — TEGNA Pilot (Spec v2 aligned)
Clicks (session start)
—
Mobile Installs † support
—
CTV Attempts (ECP cmd)
—
CTV Opens ★ (primary conv)
—
Reminder Conv. (resumes session)
—
† Mobile Installs are a supporting funnel metric only — not counted toward primary CTV performance metrics per Attribution Spec v2
Roku Detection Health
mDNS Detection Rate86.2%
ECP Launch Success83.4%
Reminder Conversion64.1%
Branch Events Delivered99.1%
● mDNS OK ● ECP OK ● Branch OK ⚠ Reminder ↓
Target: >80% mDNS detection · >80% ECP launch · Jose criteria ✓
Attribution Rules — CTVBridge Spec v2
Session Model
session_id generated on Click · Valid 24 hours · New click = new session · Reminder resumes existing session
Attribution Criteria
CTV Open attributed if: within 24h AND same session_id · First successful CTV Open per session counts only
Not Counted as Conversions
ECP Install Attempts · Mobile Installs · Failed ECP commands (logged as diagnostic) · Sessions expired > 24h
Event Types (Spec v2)
click · ctv_install_attempt · ctv_open ★ · reminder_created · reminder_conversion · mobile_install †